Why Is Display of Art In Hotels So Significant?

Are luxury hotels becoming fine art spaces?

Art has been a part of the hospitality industry for a very long time now. Hoteliers have often had to embrace creative strategies to make a hotel standout. By placing interesting and eye-catching artwork throughout the hotel, they’ve offered an exclusive experience to their clientele.

Artwork helps build the identity of a hotel and offers a superior aesthetic experience by creating inspiring and stimulating ambience. While the smaller accommodation options prefer cost efficiency and core amenities, artwork is almost integral to luxury, boutique, and design hotels.

The Need for Art

Artwork is a representation of the society because they served both as functional and symbolic elements. While some may say that art is a display of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, artwork is utilized for psychological and healing purposes, for social causes, and even as a mode of communication. Personally, they connect people to their roots or the broader human condition. Artwork also evokes curiosity, interest and provides an exuberant experience.

Elevating the Style of Hotels through Artwork

Curating art for a hotel is often done by the hoteliers themselves, and, for this reason, it often reflects their values, creativity and the theme they are tying display. There is a separate budget earmarked for this purpose, and even though the investment in art is limited, it has given rise to different types of marketing strategies for hoteliers.

Use of paintings, sculptures or creative features in hotels, is without a doubt an effective way to revamp its look without investing in the structural changes, which could prove to be more expensive and time-consuming. Hoteliers who are experienced often say that simple changes in the color of the walls or the readjustment of the furniture can visually expand the room by as much as a feet. In fact the rooms that have framed artwork by famous painters are more expensive than others.

Integrating Artistic Communities and Galleries with Hotels

Famous luxury hotels are generally aided by the artistic community for new and exciting artworks. This helps hotels remain up to date with the latest trends while artists get a canvas to showcase their talents. It is a collaboration that is beneficial for both parties. As quoted by Paul Morris, the famous host of numerous international art fairs, including the Armory Show in New York City, “Hotels really can’t get away with putting mallard prints on the wall anymore. Therefore they need to tap into the artistic communities for help.”

Independent art consultants and interior designers are also known to frequently collaborate hotels. Not only do they help define the look of the property, they are able to source art locally from the best talent and get it at a great bargain. With the help of interior designers and consultants, hoteliers are able to achieve new heights in creativity.

Hotels That Have Brilliantly Integrated Art

In these times, art has become fundamental to a hotel instead of just being ornamental or an element of its design. As a result, hoteliers are inspired to think outside of the box and curate art in the most exquisite and unexpected ways possible.

Take for instance, the typical room at the Thompson LES hotel in Manhattan, which has an industrial-chic loft with exposed concrete columns and floor to ceiling windows. But what really catches your eye in the room is the artwork that hangs above the bed. It is a giant light box inside which there is a photo of a tree from photographer Lee Friedlander’s ‘Apples & Olives’ series. Stunning as the installation is, it also perfectly complements the organic setting of the room.

In the past decade, hotels like the Wynn Las Vegas, Chambers in Minneapolis, the Sagamore in Miami Beach and the Grand Bohemian Hotel in Orlando have all displayed wide-ranging collections of art. The Gramercy Park Hotel, after being refurbished, has high-caliber artwork on display. In fact, the Museum of Modern Art is known to have taken a tour group to the hotel. I would call that high praise indeed!

Abstract artist Lynette Shaw painted a series of eight serene, textured canvases as large as eight feet across for the lobby and restaurant at the Wyvern Hotel in Las Vegas. Today the artwork is the most attractive quality of the hotel. Other hotels with famous artwork include the Ace Hotel in New York with four art-centric properties. The Pod Hotel in New York also features frameless art. J. M. Rizzi, the artist, has painted city scenes and abstract shapes directly on to the walls of the lobby and the corridors.

Most hotels commission and collect art that bring out the elements of the city inside the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example in South Miami, the owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist to shoot some of the area’s Art Deco architecture and also staged shots of tattooed models with ’50s hair and clothing. The photographer finally compiled 300 photographs, which were made into the 2,800 prints to be hung throughout the Gansevoort South.

Art in Indian Hotels

If you’re wondering where India stands on incorporating art in the hospitality industry, we have some stellar examples of our own. And why not! Indians have a reputation for being artistically inclined and we have some of the most beautiful examples of architecture in the world. There’s absolutely no way that we’d be left behind when showcasing artistic talent on the walls of our hotels.

Take for example the Falaknuma Palace in Hyderabad. In a land that’s famous for the creative sensibilities of the Nizams, the hotel does justice to its legacy and heritage. Falaknuma’s frescoed ceilings, carved furniture, and Venetian chandeliers have art aficionados in throes of ecstasy. The library in the hotel is a replica of the Windsor Castle in U.K. and is home to 6,000 books. You’re free to take a tour of the Falaknuma Palace accompanied by the hotel’s historian, who takes you through a trip back in time as he regales you with stories from days gone by.

Yet another name that pops to mind is the ITC Maurya in the capital of India. As soon as you enter the hotel’s lobby, you’re greeted by the stunning visual spectacle that is Krishen Khanna’s ‘The Great Procession’ – a rich depiction of the vibrant life in India. But your artistic experience doesn’t end here. There are other exemplary works scattered around the hotel, including Tyeb Mehta’s ‘Bull in the Landscape’ painting and AR Ramachandran’s Ashoka ‘After Kalinga War’ – a sculpture etched with Ashoka’s anti-war inscriptions in Devanagri.

There is no end to instances of brilliant exhibition of art in hotels. It is significant to their identity and being. In fact artists consider it an achievement to have their paintings hang at famous hotel chains. The melange of art in hotels is what makes them an aspiration place where people want to spend their holidays. And in many cases, it forms an intrinsic part of the memories that a traveler carries back with him when he comes away from the hotel.

Home Improvement Projects

When people are faced with dusting off the old tool belt and buckling it up once more, they may feel intimidated by the amount of work that lay before them. One may feel overwhelmed with the amount of work they must put in to these improvement projects that seem rather insignificant. Procrastination often ensues and the projects go untouched for even longer, further hurting the appearance or even healthiness of one’s home.

Home improvement projects do not have to be such a hassle and do not have to burden the homeowner one bit if the proper amount of careful planning is implemented to help alleviate some of this burden. Planning could refer to determining each step in the project before beginning. This is always a wise thing to do, especially if the homeowners plan on performing the work themselves. However, most homeowners do not possess the proper skill or know-how to complete these jobs effectively and efficiently. They often end up making a mess of the situation and can even fix things until they are actually broken. We have all seen the ‘handy’ dad in TV and film, in which he claims to know what he is doing, but often screws up a project beyond recognition, requiring the services of a professional handyman or contractor to complete their simple home improvement project.

Unfortunately, this is not that uncommon of an occurrence in the real world either. Hiring a contractor to perform the home improvement projects around your house will often save you both time and money. It will also ensure that the project is done right and effectively.

How to Exude Power: A Few Practical Steps

Let us start by clarifying that this article is not meant for those who were lucky enough to be born powerful. First of all, unlike money and other material things, power is an abstract concept which we should analyze and understand in order to use it to our advantage. In fact, rich and poor people alike can easily trick others into believing that they are powerful, thus making it easier for them to attract friends, clients, customers and even success. For example, every experienced salesman will tell you that people analyze every single aspect of your personality and appearance in order to get a general idea of who you are and what you can do for them. If we keep this simple and yet extremely important rule in mind, it will only take a few easy steps to start exuding power.

Personality and Tricks: Whether you are confident or insecure, you cannot exude power while interacting with people unless you pretend to be confident about yourself. Look into their eyes, be firm, talk about things nobody would disagree on, such as higher values (i.e. the importance of friendship, ethics, morals, love, and professionalism). If you are not a born smooth talker, stay quiet and get others to talk more than you by asking them key questions about their work, family, love life, general views etc. Always try to stay away from sensitive topics, such as religion and politics, as if you disagree with your interlocutor, he will lose his interest. A very useful piece of advice most personality coaches give their patients and clients is that people love hearing their own names, which is why we should do our best to say their names as often as we can during a conversation. Last but not least, do not mention sad or depressing stories and do not talk about your problems, otherwise people will not see you as a charismatic, powerful leader.

Looks and Appearances: If you want to exude power, it is very important that you start paying attention to what your clothes say about your social status and professional achievements. What kind of clothes do powerful people wear? Dolce & Gabbana suits, Ralph Lauren polo shirts, Tommy Hilfiger chinos, designer sunglasses, leather briefcases and expensive smartphones. “Cool, but I can’t afford to spend a fortune on clothes every month!” you may say. Well, most of us can’t, so relax. Fortunately for us, there are alternative ways to get clothes and accessories that can help us exude power. Auction websites, promotional offers and used clothes are your best bet! Nowadays, it is very easy to find cheap designer clothes and expensive accessories online. Look for special offers and used clothes (make sure that they are in excellent condition, though), and stay away from fake clothes as wealthy people who are used to wearing designer clothes and accessories will notice straight away and at that point, they will not respect you anymore.

Effective Ways to Save Money on Hotel Booking

In today’s era when everything has become globally expanded and worldwide organizations are running an extra mile to serve communities across the earth, traveling have become more important than ever. Hence, people have started to consider voyaging as a daily part of life to either solve the business purposes or to have a break from all the stress. In both cases, finding an accommodation that can suit your requirements, budget and timing has become a major crisis and you all must be wondering on how to save those extra bucks on accommodation while traveling to an unknown place. To answer that question, this article has come up with the most amazing ideas after consulting the expert travelers and researching through the market to give you a final conclusion of effective ways to save money while booking a hotel. So, check out the list below and make your escapes much more affordable and enjoyable at the same time:

1. Timing is the Key

No matter what you do, the perfect timing covers the half way towards your success and when you are planning a vacation, it is really important as you might get caught-up in either hefty demand or a time when everything is closed. It is always important to keep on looking for the deals months before to ensure you get the perfect prices as per your season or take the chance for making a last minute search to get the cancelled rooms at an affordable price. Also, by perfect timing, we mean to plan your vacation in the season that is neither on the peak, nor on the off when we speak of tourism and ensure you get it all with perfect weather conditions, less demand and more fun.

2. Comparing for Best Deals

Most of the people these days go for the giant agencies or the trusted agents to get their bookings done and mostly end-up paying more for putting their trust in wrong hands. It is often advised by the expert travelers to always compare the prices between travel agencies and hotel groups to find the best quote and get the bookings done after finding what is best suitable for your trip. There are an abundant number of reputed as well as start-up travel agencies that allow you to book your hotel accommodation on seasonal sale, special discount and other offers exclusively available in the market to outshine others and give you a dream getaway you always wanted.

3. Looking for Less Prominent Locations

Hotel accommodations located near the prominent sites and attractions are costlier than the hotels and resorts located in other parts of the city. Whereas the prominent locality may give you the edge of exploring the attractions with a few blocks of walking, the hotels located farther are willing to offer you more at lower prices to get your attention as well as to give you the finest quality of stays. Hotels near the biggest landmarks and prime localities are often found packed throughout the seasons and require advance booking procedure which also pays a big contribution in higher prices. If you book your hotel room in places that are a little away from these major sites and are located at less prominent places, you will surely find some quality accommodation at lower plans.

4. Use of Memberships

While paying or at the time of booking, we often forget to take other sources into account which can be more beneficial for us and often miss the opportunity to save a little extra while booking a hotel stay. These days, when organization is racing to get your attention and business from you, they also give you some privilege of getting cash-backs, discounts and other perks and leverages while using their special and exclusive membership options. Many banks and card companies these days give some special offers while collaborating with the travel agencies and give some cash-back as well as discounts on transaction of a certain minimum amount. Usage of these offers can also give you some extra benefits to ensure some more savings on the hotel booking.

5. Find what you Actually Require

In the hunger of finding the best accommodation option, we often lean towards finding hotel deals that provide it all and often pay more for services and amenities that we don’t really required. Before making your hotel booking with B&B, All Inclusive and half-board options, always sort your requirements and think accordingly whether you will be needing those services or not. It is quite obvious that the more services you add on your hotel room, the more you are going to pay. Hence, always book for the things you require and try to avoid those services that you might use and can get them if required as an add-on.

Whenever you plan a holiday for yourself or with friends, you can come up with many more options such as finding hostels, couch surfing (not for every destination), finding a person you know and more, yet these concepts are not worthy when you are either on an executive trip or on a holiday with your family or loved ones. So, if you have been thinking for going on your next vacation and taking a step back on your decision after watching hefty hotel prices, then all you need now is to effectively go through these points and consider them all before making your hotel booking to save a good fortune. However, if you have been thinking to save a little extra, you can always search for some seasonal offers on flights as well.

Hire the Best Search Engine Optimization Firm to Help Your Website

If you own a company, you have probably heard of search engine optimization. Essentially, this is what allows your company’s website to be one of the first websites shown on the results list after a search has been made. Having better search engine optimization can lead to more individuals seeing your website and, as a result, having more potential customers. However, the entire process of improving your company’s search engine optimization can be extremely difficult, especially for those who are not as knowledgeable in the area of technology.

Today, many business owners are trusting their website’s creation and search engine optimization to the experts, they are hiring professionals to handle this for them. If you are an India based company, there are many options available to you, but finding the perfect fit is key. There is a good chance that you know other business owners and one of the first steps to finding the perfect company to help you will be to ask others who they use. Once you have a list of potential companies, you can do your own online research to narrow down your search, but there are some things you should ask the company directly before making an official hire.

First, it can be beneficial to ask who their past and current clients are. This can give you an idea of the types and status of the companies that they have worked with before. Also, you may be able to use these past companies as a reference point. If you could speak to an owner of one of these companies it can give you a direct idea of how they were treated and if the company did in fact improve their SEO.

Next, you should inquire on how the company will improve your search engine rankings and the results you should expect. The key to this question is that they give you a realistic answer, as it is practically impossible to give you a top search results on every search engine out there. Each company you speak to should have a specific plant they follow when working with customers. Though these plans may vary, you can expect them to stick to something like an initial website review, weeding out problems that lower your ranking, on page optimization, improving website URL, developing page titles, headings, and tags.

Of course, most popular search engines like Google, Bing, and Yahoo have specific guidelines that they expect companies to follow and breaking these rules can result in lowered search results and even banning from the results completely. You will want to ask the company you are considering if they follow these rules, which are called webmaster guidelines. For example, Google prohibits twelve SEO tricks that can lead to incorrect optimization. Ensuring that the company you choose avoids breaking these guidelines is extremely important.

Another thing to consider is obviously the price you are willing to pay for your SEO help and if the companies you are considering fits this budget. You will want to ask if you will need to pay by hour or by project and what you can expect your overall costs to be. Another important question is how often and how you will be contacted if needed throughout the process. You will want to stay up to date on the changes being made on your website and the results you are receiving with the SEO changes being made.

Overall, improving your company’s search engine optimization can lead to more potential customers seeing your website. Learning how to make your website SEO friendly and changing things that are setting you back can be a lengthy and difficult process for business owners. This is why you should hire a professional team to handle the search engine optimization of your site.

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Upgrading the Radiator and Cooling Fan on a 1969 MGB Roadster

In all the 18+ years of ownership of our 1969 MGB Roadster it has never overheated, but a minor leak from the radiator in 2016 necessitated its change so I decided it was the right time to upgrade the cooling system in preparation for the next 18 years.

While checking on prices for a new radiator I came across a company in The Netherlands offering an aluminium radiator for not much more than a standard one, so ordering was a no brainer. Fortunately I ordered this about one month before the British voted to leave the EU and the Pound plummeted against the Euro.

As the whole cooling system had to come apart I thought I would also replace the engine driven radiator fan with an electric one. I have fitted Kenlowe fans to my cars in the past and while they worked perfectly well I had two issues with them. Firstly fitting with their universal fitting kit was never that accurate and always looked a bit untidy and secondly the sensor was an odd bulb arrangement which fitted in the head of the radiator and slotted into an extra seal, which I found difficult to make watertight.

This time I opted for a Revotec fan as it fixed both these problems. Each fan comes with a laser cut aluminium frame which fits onto long bolts in place of the normal ones and the sensor is embedded into a special section of aluminium tube which along with two short hoses replaces the normal convoluted top hose. The Revotec came complete with a good set of instructions and all necessary wires, connectors, and even a set of cable ties to tidy up the wiring.

Inevitably my work involved in replacing the cooling system doesn’t stop there as while this was removed from the engine compartment I cleaned it up as much as possible. The radiator surround and expansion tank, I had previously fitted, were removed and painted with black Smoothrite and the water pump hub in yellow. The inner wings were cleaned, a few areas touched in and all polished. I replaced the lower radiator hose, crankcase breather and oil cooler grommets at the same time while I had easy access.

Everything was installed relatively smoothly and with no problems. I wired in the fan and controller loosely to make sure everything worked properly, before I committed to cutting the wires to size and fixing it as tidily as possible.

The MGB all fired up first time and amazingly there were no leaks from anywhere. The controller worked well and after allowing the engine to heat up and the fan cut in OK. It took a few cycles to set it at about the right operating temperature. A good road test in varied conditions also proved successful, still without leaking. The Revotec works really well generating a huge airflow which cools the radiator very quickly and cuts in and out smoothly. My only criticism of Revotec is that nowhere in the instructions did it say what ampage fuse was needed to the fan supply. A quick Google search found this on the Revotec website. So why on earth don’t they include it in the printed instructions?

In theory removing the engine driven fan should also release a few extra bhp but no-one ever said how much. But as the MGB was originally only 95 bhp, and presumably over the years this has dropped a bit, even only a few bhp could make a 5% difference although there wasn’t any noticeable difference during my road test.

The new aluminium radiator and Revotec fan should serve the car well for a long time and it gave me the excuse to clean up the engine bay.

Factors to Consider When Making Custom ID Cards

Custom IDs play a very important role in many settings. They could be used to identify people in conferences, used as entry cards in offices and also to reassure employees of their positions in a company.

Traditionally, many companies made their ID cards in the same format, only making very few changes on the names and logos. However, with the modern technology and invocation, it is possible to come up with custom ID cards. These types of cards are easily created using desktop publishing tools, and anyone can create them.

What To Consider When Making Custom Ids

Whether you choose to create the custom IDs on your own or engage a professional company, you must consider the following factors.

– The purpose

A custom ID meant for an event cannot be designed in the same way as the one meant for an employee. The design and the details to include will always differ. For a seminar, you may need to include: the attendant’s name, the name of the event, location of the event, the affiliation of the attendant with the company holding the seminar and the dates.

An employees ID cards should have the name of the employee, their passport sized photo, their department, company logo and their position in a company. Essentially, the details to include in the ID should be dependent on the purpose of the card.

– Size

It is important to consider a sizeable ID card where all the details should fit in, and be legible to everyone. People must never struggle to read what is written on the ID. However, the size should never be too big and cumbersome to the user.

– Tastes and preferences

The graphics and the shapes used to make custom ID cards should be attractive; nobody wants to carry along an ID unattractive. For a company ID, it is important to find the type that reflects the profession and the theme in an office. An employee should feel proud to produce this ID in any place. An event’s ID should also reflect the events’ theme.

– Costs

It is possible to come up with custom ID cards that are affordable, yet of good quality. Many designers offer a discounted rate for bulk ID printing. Still, by printing the IDs on your own, it will be possible to save on some costs. You must however ensure that the paper material used is of good quality, and can last for long- especially when it comes to employee’s IDS.

Picnics & Pointers

Picnics have been around for as long as people have been eating meals (even if they didn’t realize it at the time). Over the years, the “dictionary definition” of picnic has changed; however, the original relaxed setting associated with a picnic still resonates today. The mention of a “picnic” versus a “cookout” or “BBQ” tends to take one down a slower, nostalgic path. Taking food out of the kitchen and moving to a less formal setting has been enjoyed throughout the ages.

Whether in a park, at a festival, on a hike in the woods, or in your own living room, having an informal meal in a setting other than your normal meal setting will put one in a frame of mind that alters significantly from what is commonly referred to as breakfast, lunch, or dinner. Formality is no longer at the forefront of the meal. The lack of formality tends to lead to more open, fun communication with those you choose to have at your picnic.

It’s best to keep the food simple. One should not over-complicate a picnic meal. Keeping the items simple and light will lend to the change being incurred with the change of scenery. Items such as finger sandwiches, crackers and cheese, meat and cheese wraps, fruits, nuts and/or vegetables are all simple foods that provide sustenance and variety when planning a picnic.

The foods and location you choose will dictate whether or not you require to keep the food cold or if it requires heating once you arrive. There are cool packs, small grills and solar warmers that can be used almost anywhere these days. Be sure to keep your food stuffs at the appropriate temperatures to prevent food born illnesses.

Whenever there’s a meal, drinks should definitely a consideration. Water, wine, soda, coffee and tea are all popular. Small coolers of ice and reusable cups are always a good idea. Should you decide on wine, be sure to pack a corkscrew or you’ll be very sorry come mealtime.

Your location will dictate some of the supplies you will need to have available and carry with you on your route. If you’re in your living room with the furniture pushed back to create a space, the weather is likely not going to have an impact on your event. However, if you choose an outdoor setting, weather is a definite consideration – from what to wear to what you might bring with you. Umbrellas are great for beaches and unpredictable weather while backpacks and outdoor gear are more suitable for true outdoor enthusiasts that may be hiking to their final destination.

As you are considering what to eat and drink and where to have your picnic, there are other items highly recommended to have on-hand. Other items that come in handy when picnicking are:

  • Plates & Utensils
  • Napkins and/or Paper Towels
  • Salt & pepper
  • Blanket (in the event there are no picnic tables where you end up)
  • Sanitizing Wipes
  • Garbage Bag(s)

If you’ve never been on a picnic or it’s simply been a long time since your last one, please make a plan and take a moment to relax and enjoy the smaller things in life; starting with a picnic.

Jean Grey Costumes

Marvel and comic books like DC comic have given rise to superheroes and superheroines. X-Men series, for example, has seen many superheroes and superheroines, and one such character is Jean Grey. The outstanding feature with these superheroes is that they each have a signature dress code or outfit that is specific to them and their style. This, therefore, helps fans associate and even takes part in dressing like their favorite superhero for various reasons, like superhero costume play parties and such.

Jean Grey different Cosplay costumes.

The character has gone through some changes throughout the X men series regarding both the supernatural capabilities and dressing style. As discussed above, the type of costume worn is a representation of their psychic powers. For example, during the split of the X men team to gold and blue side, Jean made a remarkable change, donning in a gold team outfit that is still one of the most popular of her costumes.

The other famous costume is the one she used in the original X men movies where she had a yellow mask, red wig, yellow boots and gloves, a belt with an X buckle and a spandex body suit that was either blue or black; it often would change colors. This is one of the costumes that is up to date loved by many costume players worldwide.

Then came the more feminine costume that is also loved by many, the costume was changed to a cute green dress that man made her look sassy. Most of the other outfits like the yellow mask, gloves, and belt remained.

The Phoenix series Jean’s outfit comes up as a significant part this costumes art, there are Phoenix and dark phoenix outfits that differ in color and phoenix sizes. There is green outfit and a small golden bird at the top in Phoenix, while in Dark Phoenix, the costume is red, and the bird covers the upper chest. These dresses have long gold gloves and boots that are thigh high.

There are other costumes like the X factor costumes where she wore a green body suit that has an X across the upper side of the body, running from shoulder to shoulder.The yellow gloves and boots still are still on.

Conclusion

These are some of the many character costumes of Jean Grey who has gone through tremendous changes all through. Make a decisive choice on what to purchase for your costume play, by researching all the available Jean’s character outfits in the stores.

Twitter Tips – 7 Reasons For Law Firms to Use Twitter

There have been many discussions concerning whether Twitter is an appropriate social media tool for law firms. I say YES… loudly. Twitter is an excellent tool for law firms to expand their reach and share their firm culture. It is also a great way for law firms to further develop and communicate a bit of their firm’s personality with the market.

Successful businesses know clients invest with those they know, like and true; this basic business principle is also true for law firms.

In fact, law firms can benefit from “digital word of month” referrals and recommendations based on this solid business principle by using Twitter to:

  1. Share updates about pro bono wins;
  2. Share information about community involvement;
  3. Share attorney awards and recognition;
  4. Share the accolades for firm clients;
  5. Syndicate legal alerts and other informational briefs by firm attorneys;
  6. Provide current legal information (not advice) about issues facing the firm’s target audience; and
  7. Provide commentary about recent legal happenings.

When starting with Twitter I often advise clients to:

  • Designate an attorney and marketing professional to become the firm’s chief Tweeters;
  • Establish a Twitter account to find legal professionals to follow;
  • Observer Twitter conversations of those key people you follow to learn about Twitter’s culture; and then
  • Start sharing information and engaging others.

Twitter is a powerful magnetic branding tool that law firms can utilize to attract media attention and drive traffic to their blog or website. In addition, Tweets are indexed by Google, providing an added benefit for using this tool to expand reach and increase visibility.

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